Technology delivers the most value when it’s applied to the right problem.
That thinking was at the heart of a NetSuite implementation for one of our hospitality customers, which saw Vursor win the ‘AI Innovation – Hospitality’ award in NetSuite’s recent Alliance Partner Spotlight Awards.
Putting AI to work
What made the project stand out was the practical use of AI and automation as part of a much wider finance transformation.
With over 200 properties and ambitious growth plans, the business needed a finance platform that could keep pace. The opportunity wasn’t simply to move from their previous system, Intacct, to NetSuite, but to look at where AI, automation and custom solutions could make the biggest difference.
One of those areas was intercompany accounting. With costs and cash often processed centrally but relating to individual properties, the finance team previously had to manage the corresponding intercompany entries manually.
As part of the NetSuite implementation, Vursor built a custom automation that recognises when a transaction involves both the corporate entity and an individual property and automatically creates the corresponding intercompany entry. The entries are linked back to the original transaction, creating a clear audit trail while removing a manual step from the month-end process.
AI takes this a step further by helping with transactions that aren’t as straightforward. By learning from historical coding, it can identify how shared costs or supplier spend should be allocated across properties, while surfacing transactions that need further review.
That intelligence also extends to the significant volumes of purchasing and property-level data flowing into NetSuite. AI can identify unusual or potentially duplicate transactions, as well as recognise patterns in areas such as occupancy, revenue and average daily rate to highlight activity that falls outside what would normally be expected for an individual property.
Bringing these different data points together creates a more dynamic view of cash flow across the property portfolio, with AI helping the finance team identify trends, exceptions and potential issues earlier.
The project is a good example of how we’re building AI and automation into our NetSuite implementations. Commenting on the award, Vursor CEO George Panaritis said:
“We’re proud to receive this recognition from NetSuite. For us, AI innovation starts with a practical question: how can we help our customers reduce manual work, improve visibility, and make better decisions? This project shows the value of combining a strong finance platform with automation and targeted AI capabilities. The award is a credit to our team and the collaboration with our customer that made it possible.”